DV Guru has a very interesting post entitled, “Why RED is already a success.” It is a look into how RED is already changing the digital camcorder market without even being released yet. Part of the theory is that camcorder companies are making sure they are ready with lower-cost alternatives before and when RED (and other camcorders of the type) is released. Here’s a quote:
…while RED might be an exciting prospect for those of you with $25k burning a hole in your pocket, it’s also already helping everyone on the lower end too. Thus the HDV, 24p, tapeless camcorder wars begin; the next few years will see a glut of cameras with features that would have cost six figures a few years ago, and it’s in part due to RED… a product that hasn’t even seen the light of day.
